Malmö FF plans to punish fans who don't show up to matches. This according to SLO Pierre Nordberg, who says that it is a top priority. More and more fans are buying tickets to Malmö FF's matches without showing up. Now the club wants to punish those whose seats are empty for too often. Malmö FF wants to increase revenue by punishing fans who don't pay for their tickets. This could mean that fans have to pay a higher price for their tickets or that they are not allowed to attend matches if they don't pay for their tickets. Malmö FF also wants to increase revenue by selling more advertising on the stadium. This could mean that fans see more advertising during matches and that Malmö FF gets more money from advertising companies. Malmö FF also wants to increase revenue by selling more merchandise. This could mean that fans buy more Malmö FF branded clothing and accessories. Malmö FF also wants to increase revenue by hosting more events on the stadium. This could mean that fans can see more matches and events on the stadium and that Malmö FF gets more money from events. Malmö FF also wants to increase revenue by hosting more training sessions and courses on the stadium. This could mean that fans can learn more about football and that Malmö FF gets more money from training sessions and courses.