Malmo FF has set a goal this season to reduce the number of 'no shows' at Stadion, which refers to ticket holders who choose not to attend. Unfortunately, recent home matches have shown a worrying trend with increasing 'no show' rates. During a members' meeting, MFF's CEO Jimmy Rosengren presented statistics indicating that the number of 'no shows' has risen, with figures ranging from 7.4 percent against GAIS to as high as 18.6 percent against Halmstad BK. This marks a clear decline compared to earlier matches where the club managed to keep the figures below 10 percent.

Rosengren pointed out that there was a promising start to the season, but that the recent matches, particularly against Västerås and Halmstad, have been disastrous. Fan engagement is crucial for the club's success, and it is evident that there is a problem that needs to be addressed. One member suggested that season ticket holders should be required to attend a certain number of matches to renew their tickets for the next season.

It is also worth noting that this issue does not only affect the men's team, but also the women's team in OBOS Damallsvenskan, where attendance figures are significantly below the number of tickets sold. However, MFF management sees a silver lining in the clear improvement in fan engagement at the beginning of the season. The discussion on how to increase attendance at matches continues, and there are many ideas on how to make Stadion a more attractive place for supporters.

In summary, Malmo FF faces a challenge in increasing fan attendance at Stadion. With a combination of strategies and engagement from members, the club hopes to turn the trend around and once again fill the stands with enthusiastic supporters.